Snapchat Rolls Out First Major Product Since Its IPO In March
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Snapchat Launches Stories Search Feature to Boost User Engagement
Snapchat, the popular social media app that lets users send disappearing messages and photos, has introduced a new feature that allows users to search for stories based on keywords. The feature, which is currently available in select cities in the U.S., aims to make it easier for users to find and watch stories that interest them, as well as to discover new content from other users.
Stories are collections of snaps that users can create and share with their friends or the public for 24 hours. Users can also submit their snaps to public stories based on topics or locations, such as \"New York\" or \"Dogs\". With the new feature, users can type in a keyword such as \"basketball\" or \"concert\" and see a list of relevant stories from other users. Users can also tap on a story to see more snaps related to that keyword.
This is the first new feature the company has rolled out since its IPO in early March. It was one of the most anticipated tech IPOs after Twitter's in 2013. The company raised $3.4 billion in its debut, but its stock price has since fallen below its initial offering price of $17. The company faces fierce competition from Facebook and its subsidiaries, such as Instagram and WhatsApp, which have copied some of Snapchat's features, such as stories and filters.
The new feature could help Snapchat boost its user engagement and retention, which are key metrics for advertisers and investors. According to its S-1 filing, Snapchat had 158 million daily active users as of December 2016, but its growth rate has slowed down in recent quarters. The company also reported a net loss of $514.6 million in 2016, compared to $372.9 million in 2015.
Snapchat said it plans to expand the feature to more cities and countries in the future. It also said it will use machine learning to improve the quality and relevance of the stories it shows to users.
The feature has received mixed reviews from users and critics. Some praised it as a useful and fun way to explore different topics and perspectives, while others criticized it as a cluttered and intrusive addition that undermines the original purpose of Snapchat. Some also expressed concerns about the privacy and security of the feature, as well as the quality and accuracy of the stories it shows.
According to Snapchat, the feature is powered by advanced machine learning algorithms that analyze the content and metadata of the snaps, such as captions, time, location, and visual elements. The algorithms then assign relevant keywords to each snap and group them into stories based on similarity. Snapchat claims that the feature is constantly improving and learning from user feedback and behavior.
The feature is part of Snapchat's broader strategy to expand its content offerings and monetize its platform. Snapchat has also partnered with various media outlets, celebrities, and influencers to create original and exclusive content for its Discover section, which showcases curated stories from different sources. Snapchat also allows advertisers to create sponsored stories and lenses that target specific audiences based on their interests and preferences. ec8f644aee